With gadgets being more useful than toothpaste in our everyday life, we are the way of actively living our digital life than our real one. The emerging concept of digital commerce also referred to as D-commerce is turning quite some heads. Brands are embracing d-commerce as the new way of doing business.
D-commerce and e-commerce:
D-commerce is a way of e-commerce. E-commerce refers to the transactional method. To simplify this, let us take an example of a coffee shop. The business is to sell coffee and make profits.
If you can order this coffee online, pay for it on their website without actually visiting the coffee shop, it is considered e-commerce CRM. Your transaction was made without physically visiting the business but your commodities were delivered to you.
D-commerce deals with creating a digital way of doing business. For example, if the coffee shop has a loyalty app and provides you news about new beverages, offer special discounts for app users, provide points on every purchase etc, to create a 360 digital brand which stays with the customer all the time.
While this is a simple example, d-commerce is evolving into commerce relate to digital products and services. Online video platform subscriptions, music app subscriptions, purchasing a license for mobile and computer software all these come under d-commerce too.
Your brand and d-commerce:
With high-speed internet available at fingertips, every brand can dip their toes in d-commerce. Urban brands today are embracing new ways to stay in touch with the customer as much as possible. Creating a 360 experience online is possible for every brand and here are a few tips:
1. Brand relevance:
To create a mutually profitable experience for you and your customer, it is important to understand the relevance of your brand to your customer.
2. In-store d-commerce:
Leave a digital mark when the customer is in the store. Curate content that customer can access when they are in the store and talk through the content.
3. Make them feel heard:
Starbucks created a platform where customers could share their ideas to improve products and service. Make them feel heard and spread your customer’s voice on your digital platforms.
4. Keep them coming back for more:
Digital products can create a better d-commerce experience by understanding what does the customer actually pay for. Take the case of Netflix. While it is a great content creator, when they tried to sell ads of their own shows, it wasn’t received well. Understand what feature of your product is a boon to the customer and never ever change that.
In conclusion, how easy your brand is to find and interact online always leads you to more and more profit. So, let’s evolve with the trend before our methods go obsolete.