What does it mean to ‘go viral’ on the internet? Well, in simple terms, it’s when any content rapidly gains traction within a short period of time, with social media users circulating this content to their followers who in turn share it with theirs, and so on. When done right, viral advertising can put your brand in the spotlight, giving you the desired kind of publicity to boost your reputation with the general crowd. Does…
“Ok Google, What is today’s headlines?” “Alexa, play the best of Imagine Dragons!” “Hey Siri, what is the best place to have pasta near me?” A decade or so back, these questions would probably not give us the answers what we’d be looking for and as such would appear to be gibberish. Not anymore! Thanks to the phenomenal advances in technology, especially in the fields of Artificial Intelligence and Machine Learning, today we’re in a…
Analyzing your booking flow and retaining a steady upscale growth is crucial for any business to sustain a positive expansion. Meeting your customers’ expectations should be the prime focus when it comes to optimization of your booking process. The first step here is to understand and figure out your organic traffic and the main sources where leads are originated from. The next step should be about focusing on enhancing and modifying your sales booking procedure…
You’re putting so much effort into keeping users on your site and growing the base of loyal customers. But they still come and go or abandon their cart in the last step of the purchasing process. There are many reasons why shoppers leave without going through the final payment process and the most common reasons are ‘Decided I didn’t need it’ or ‘Wanted to do more research’ or may be ‘Found it cheaper elsewhere’. Now…
We are constantly talking about living the fast life and keeping up with technology, not realizing how extremely dependent on them we already are. Let’s take a simple example, waking up in the morning wouldn’t be possible without your phone. Would it? Sure, in the earlier days people would rise as the warm rays of the sun on their face, but we need 7 alarms for the most basic part of our day because that’s…
It’s an undeniable trend that artificial intelligence is radically changing the way companies conduct their business. Every year, more and more number of organizations are ditching traditional methods of customer management to switch to AI. Nearly every large scale organization today have embraced chatbots to handle the preliminary client interaction aspect of their businesses. Statistics show by 2020, almost 80% of all the major ecommerce brands will have converted to chatbots and naturally, more than…
With gadgets being more useful than toothpaste in our everyday life, we are way actively living our digital life than our real one. The emerging concept of digital commerce also referred to as D-commerce is turning quite some heads. Brands are embracing d-commerce as the new way of doing business. D-commerce and e-commerce: D-commerce is a way of e-commerce. E-commerce refers to the transactional method. To simplify this, let us take an example of a…
It’s the same circular argument- the chicken came first or the egg? Similarly, we are quite unsure of what comes first, the customer or the product. It really breaks down into how much money do you have. If you have sufficient money, you can design a market and probably demand for an unknown product. But on the contrary, developing a product that already has an existing customer base or demand for that matter, is far…
There is a saying in the management world – which goes like “ While starting a business it is better to measure once and cut twice”. When you set out to build your brand strategy – it’s always best to be number 1 in a new market – than number 2 or number 3 in an already crowded market. In such a case, a SWOT analysis of your business idea – would give you a…
Digital has pervaded every aspect of our lives, right from our social interaction, shopping and purchase behavior and lifestyle habits to the way we work. Smartphones and the internet have managed to penetrate into areas so geographically disconnected they may be lacking in motorable roads or even clean drinking water. This complete overhaul in the way businesses work due to the effect of today’s advanced technologies such as mobile, cloud, social and Big Data analytics…
