Digital Transformation Trends: Key Features, Biggest Benefits and Importance

Why Events Should be Part of your Marketing Strategy

Events have quickly become a crucial element of every savvy company’s marketing strategy. According to a recent study commissioned by The Content Marketing Institute, 80% of marketers situate live events as crucial to their company’s success, and 56% use in-person events as their top strategy, overtaking email marketing and digital advertising. This trend shows no sign of stopping, as the prevalence of event marketing is rapidly increasing. From internet behemoths Google and Hubspot, right down…

20

Dec 2018

By Kapture CRMDigital TransformationLeave a comment

5 Business Management Technologies You Should Train Your Employees to Use

Introduction In order to bring in revenue and make a profit, many enterprises operate with a company culture built on positivity, professionalism, and service. If you happen to be a teammate in one of these establishments, you already how necessary networking is to doing business. But, just how savvy are you when it comes to reaching out to potential prospects online? To maintain a competitive edge in today’s digital and globalized markets, you need to…

15

Nov 2018

By Kapture CRMDigital TransformationLeave a comment

Viral Social Media Campaigns – Boost or Bust?

What does it mean to ‘go viral’ on the internet? Well, in simple terms, it’s when any content rapidly gains traction within a short period of time, with social media users circulating this content to their followers who in turn share it with theirs, and so on. When done right, viral advertising can put your brand in the spotlight, giving you the desired kind of publicity to boost your reputation with the general crowd. Does…

22

Oct 2018

By Kapture CRMDigital TransformationLeave a comment

Optimizing Your Brand for Voice Assistant Searches

“Ok Google, What is today’s headlines?” “Alexa, play the best of Imagine Dragons!” “Hey Siri, what is the best place to have pasta near me?” A decade or so back, these questions would probably not give us the answers what we’d be looking for and as such would appear to be gibberish. Not anymore! Thanks to the phenomenal advances in technology, especially in the fields of Artificial Intelligence and Machine Learning, today we’re in a…

22

Oct 2018

By Kapture CRMDigital TransformationLeave a comment

How to analyze your current booking flow and optimize it

Analyzing your booking flow and retaining a steady upscale growth is crucial for any business to sustain a positive expansion. Meeting your customer’s expectations should be the prime focus when it comes to optimization of your booking process. The first step here is to understand and figure out your organic traffic and the main sources where leads are originated from. The next step should be about focusing on enhancing and modifying your sales booking procedure…

22

Oct 2018

By Kapture CRMDigital TransformationLeave a comment

All you need to Know about Cart Abandonment

You’re putting so much effort into keeping users on your site and growing the base of loyal customers. But they still come and go or abandon their cart in the last step of the purchasing process. There are many reasons why shoppers leave without going through the final payment process and the most common reasons are ‘Decided I didn’t need it’ or ‘Wanted to do more research’ or may be ‘Found it cheaper elsewhere’. Now…

18

Oct 2018

By Krishnarpita ThakurDigital TransformationLeave a comment

AI for Text Analysis and Natural Language Processing

We are constantly talking about living the fast life and keeping up with technology, not realizing how extremely dependent on them we already are. Let’s take a simple example, waking up in the morning wouldn’t be possible without your phone. Would it? Sure, in the earlier days people would rise as the warm rays of the sun on their face, but we need 7 alarms for the most basic part of our day because that’s…

03

Oct 2018

By Kapture CRMDigital TransformationLeave a comment

Chat bots on websites: Comparison with human enabled chat

It’s an undeniable trend that artificial intelligence is radically changing the way companies conduct their business. Every year, more and more number of organizations are ditching traditional methods of customer management to switch to AI. Nearly every large scale organization today have embraced chatbots to handle the preliminary client interaction aspect of their businesses. Statistics show by 2020, almost 80% of all the major ecommerce brands will have converted to chatbots and naturally, more than…

03

Oct 2018

By Kapture CRMBusiness Intelligence, Digital Transformation1 Comment

Digital Commerce – 360 blend of retail an e-commerce

With gadgets being more useful than toothpaste in our everyday life, we are way actively living our digital life than our real one. The emerging concept of digital commerce also referred to as D-commerce is turning quite some heads. Brands are embracing d-commerce as the new way of doing business. D-commerce and e-commerce: D-commerce is a way of e-commerce. E-commerce refers to the transactional method. To simplify this, let us take an example of a…

03

Oct 2018

By Kapture CRMDigital TransformationLeave a comment

Product first or Customer- A dilemma!

It’s the same circular argument- the chicken came first or the egg? Similarly, we are quite unsure of what comes first, the customer or the product. It really breaks down into how much money do you have. If you have sufficient money, you can design a market and probably demand for an unknown product. But on the contrary, developing a product that already has an existing customer base or demand for that matter, is far…

03

Oct 2018

By Kapture CRMDigital TransformationLeave a comment

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