Organizational Culture for Business Growth

Creating Organizational culture that fosters business growth

Organizational Culture for Business Growth

When you are trying to achieve faster business growth, you might first want to focus on picking and splicing the low lying fruits. In this direction, having to improve your internal organizational culture is one of the juiciest and easiest pick among different options.

Well, now let’s examine this claim.

While investing heavily on advertising and sales team is a certain option, it also attracts higher risks of failures.

In this situation, improving your organizational culture could be the easiest way to improve your overall business dynamics. This will also facilitate a higher customer satisfaction that will ultimately reflect in better customer retention and relationships.

When applied right, your organizational culture can play a definite role in growing your business. This can also play a significant role in achieving both short term and long term success for your organization.

To start with, it helps you answer a number of key questions.

Are you impacting sales in the right way? Are you marshalling the right resources? Do your employees get the right incentives for their efforts?

In this article, we will discuss about the different ways in which organizational culture gets connected to your business fortunes. We will also go through the different ways to leverage customer satisfaction by improving your organizational culture.

So, let’s examine the multiple aspects that contribute to achieve a thriving work Culture.

Having the ability to create and nourish a smart internal work culture also acts as a tool to provide faster business growth. It may act as a tool to accelerate your business growth by incorporating multiple facets of your organization processes.

Ingredients of a Business Culture that Fosters Growth

Let’s pull out the name of some corporations that are known to have succeeded in building a successful internal culture while achieving accelerated growth.

We are taking about the likes of Apple, Google, Tesla, etc.

Almost all the organizations that display accelerated growth usually possess a clear and smooth organizational structure. Similarly, you can also strive to create a growth-oriented business culture.

But you may ask, isn’t such organizational culture being succinctly developed by these corporations? Is it possible to replicate these particularly innovative cultures?

No, but Yes!

A research by Gartner has clearly quantified different inherent factors that drive your business culture. According to this study, an organizational work culture is created by a combination of different concurrent factors.

 Organizational Culture for Businesses

Based on this graph, you can learn that an organizational culture is the combined outcome of a number of related business factors.

Namely, these are given below.

  1. How do you take decisions?
  2. How do you engage internally and externally?
  3. How do you operate your business?
  4. How do you measure your outcome?

With this perspective, building an organizational culture simply becomes a cyclic process that will connect each element to its related factors.

When you are able to connect and improve these concurrent aspects, it may open the door to incremental growth. In this article, we will discuss the different ways in which a better internal culture could help generate faster business growth.

Employee Collaborations to Generate Revenues

According to research by only 2.5 % of organizations are capable of satisfactorily finishing 100% of their projects. Needless to say, this becomes a serious deterrent to consistent revenue generation. Moreover, it will diminish your project turnovers that will in-turn affect your profit margins.

Among the different reasons, bad communications and protocols are frequent reasons for project failure. This is closely followed by lack of planning and availability of the resource.

These figures communicate the idea of a successful team being well-informed and internally communicable. For this, you should first realize a platform that enables smoother collaboration that can avoid unhelpful fragmentation in communications.

Most companies are also required to make it easier to increase your total collaborations. This requires you to incorporate a maximum number of users within a unified CRM platform.

By simulating a platform with a single window of communication, you can eliminate traditional worries that act against tighter collaboration – such as time consumption, multiple channels, etc. This also allows each employee to be held responsible for particular tasks.

In-order to realize these higher levels of collaboration, you need to forecast and forward the right incentives to the right departments.

By this means, now the organization can do more than giving simple directives to improve employee collaborations. It will also provide better work rounds for better employee satisfaction.

Augmented Decisions that benefit Organizations

In most organizations, the weight and responsibility of decision making get restricted to the top level management of five to ten employees. Essentially, this means that the middle and lower level employees are cut-out of the decision making processes.

As each decision needs to reach a top level consensus, this arrangement will also draw-out the time line for each decision. The due deliberation and procrastination may lead to a meaningless delay in decision making. This degree of separation from grass root level can also lead to company-busting decision making mistakes.

Traditionally, successful organizations have the ability to take fast decisions that keep-up with the given timeline. They are also able to solve real grass root level problems and issues.

This is known as PDM or Participative decision-making.

According to Wikipedia,

 Organizational Culture for Business Growth

This will allow you to focus on specific aspects that recreate maximum success.

Acquire and Apply Right Insights for your business

As your organizational culture isn’t a permanent structure, it requires periodic intervention and improvement. It’s also the ability to consistently improve one’s own products and services.

By establishing a clear hierarchy, you can acquire and apply insights at the right time. This also lets you reach the right departments at the right time.

Having examined these aspects, you can create a system that will discernibly improve the quality of your product.

Internal Culture to nourish Customer Satisfaction

You can manage your organizational culture like a similarly important organizational aspect – customer satisfaction. Both follow a similar organizational flow within your organizational operations.

In its typical flow, the business value proposition starts from upper levels and then gets transferred along the vertical hierarchy. In a similar vein, the organizational culture starts from upper levels and then seeps into lower management to be transferred to the customers afterwards.

The customer satisfaction also follows a very similar flow of value. In most cases, the organizations are usually trying to escalate individual issues to the right management. By qualitatively improving your customer relationships management, you can start providing a higher value of exchange for each customer.A closed CRM system allows you to escalate individual issues to the right management.


If you look at it, the chief objective of an organizational culture is aimed at creating cohesion and managing responsibilities. But simultaneously, this may also result in disagreements or amplification of existing disagreements between team members and departments. An internal collaboration platform like CRM enables organizations to sideline these issues and make ground for faster growth.

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