Essential Patient Engagement Strategies

Essential Patient Engagement Strategies to Drive Better Outcomes

Be it the 15th century or the 21st century the ultimate goal of the healthcare industry around the globe has always been to improve the health and lives of people around. 

One of the most sought-after approaches in the healthcare industry is relying on proactive patient engagement to improve the patients’ health, but due to poor facilities achieving proactive patient engagement can be challenging and also financially taxing in the 21st century. 

But thanks to advanced technology like medical CRM that serves as a one-stop solution to this issue, this problem is feasibly resolved. Kapture’s medical CRM not only helps healthcare systems increase patient activation levels but also helps improve overall patient engagement rates. 

What is Patient Engagement?

To put it in simple words, patient engagement is basically a patient’s desire and ability to proactively participate in healthcare along with a healthcare provider or an institution in a way that is uniquely beneficial for the individual themself. Efficient patient engagement enables the most beneficial outcomes that are needed for the betterment of the patient’s health. From helping healthcare institutions improve patient activation to helping them stay organized, Medical CRMs play a very far-reaching role when it comes to improving patient engagement levels.  

What is Patient Activation and How Does It Increase Patient Engagement?

Patient activation refers to a patient’s capability when it comes to handling or self-managing their health conditions with the help of knowledge or skills they have gained. When patients proactively and consciously put in effort towards managing their health conditions it not only helps them cure any ailments but also helps them stay fit and fine. When patients tend to stay highly active it helps them better understand their health ailments and other conditions.

Highly activated patients are more likely to engage in positive health patterns and behaviors, which ultimately leads them to better health outcomes as well as better engagement levels. Helping patients improve their skills, knowledge, and confidence through medical CRMs is one of the best ways to improve patient engagement levels. 

7 Patient Engagement Strategies for Increasing Engagement Levels

To involve your patients in their own health care and wellness routines, you have to figure out a tried and tested patient engagement approach that works for them as well as your team.
Follow these evidence-based steps to improve your chances at improving your patient engagement strategy.

1. Segment Patients and Make the Identification Easier

The first step to increasing or improving patient engagement levels is to categorize and segment patient populations into different groups. Running an analysis to find out similar patterns or trends in the patient population and later putting them into groups can be very helpful. 

Categorization allows you to identify patient groups easily and makes diagnoses and risk evaluation easier. It makes it possible and convenient for healthcare professionals or institutions to identify patients who need a similar kind of care. In addition to the above advantages, it also helps healthcare workers to prioritize patient needs based on urgency and necessity and helps them coordinate better making way for effective engagement. 

2. Keep Patients in the Loop!

Did you know that according to a report by AJM or the American Journal of Medicine, about 50% of patients with chronic health conditions do not obtain clinical benefits from treatment because of poor compliance?  Yes, you heard that right, 50%! This not only results in poor coping outcomes but also puts the patients’ lives at risk.

Keeping patients engaged and aware of the status of their health is extremely important as it can not only decrease hospitalizations but can also serve as an effective preventive measure. Patient compliance can be achieved through effective patient education. When healthcare providers keep patients in the loop it helps patients self-assess the status of their condition, making them even more aware of the steps to take and at the same time keeps them engaged. 

3. Involve Patients in the Decision-Making Process

Not involving patients’ opinions, and patients’ thoughts in the decision-making process can cost dearly. By keeping them out of the decision-making process, healthcare professionals and institutions tend to not only lower engagement levels but also lower positive health outcomes. This can be particularly even more dangerous for patients suffering from serious illnesses. 

A shared-decision making process can work wonders when it comes to health management. Taking into consideration what the patient has to offer during the decision-making process can help healthcare workers create a personalized and custom health management plan that is suitable for the individual leading to higher engagement levels and positive health outcomes.

 4. Make the Reaching-out Process Easier

When healthcare businesses stick to a single channel through which patients can access care, it not only becomes inconvenient for the patients but also acts as a barrier to care. Such barriers can be even more problematic for patients requiring immediate care. Opening multiple channels and channels where remote or virtual care can be provided is the best way to make sure that such barriers are mitigated. 

Having a medical CRM that facilitates an omnichannel support strategy is the best solution for efficiently handling multiple channels. It helps healthcare professionals and institutions to cater to the immediate as well as paced needs of patients in a manner that is convenient for the patients. An increase in easier access paves way for an increase in patient engagement levels. 

5. Make Use of the Right Technology

Having the right technology can significantly enhance patient engagement levels. Making use of advanced tools like Medical device CRMs arms your healthcare workers with the best tools that increase productivity levels and efficiency. 

Investing in the right CRM will help you automate international operations leading to better and enhanced workflows. From efficient automation to facilitating an environment that improves patient engagement strategies, Kapture’s Medical CRM helps healthcare services increase positive health outcomes. In addition to this, the medical CRMs also facilitate all-time(or 24/7 availability) care which makes it easier for healthcare professionals to cater to immediate care needs. 

6. Staying Organized Is Important!

With hundreds of people coming who are in need of healthcare services, managing huge amounts of patient data can be very challenging. Properly organizing patient data can help healthcare workers work on the effective and customized diagnosis that is suitable for patients. Such personalized and custom treatment plants can help increase patient engagement levels drastically. 

Categorizing and organizing patient data like patient activity, their health status, care needs, etc. is essential for curating custom treatment plans that ensure patient participation. Thus managing an organized knowledge base is the key to having the most effective patient engagement strategies.

7. Take Feedback Seriously

Feedback, in general, should be taken seriously, feedback from patients needs to be given even more importance. Patient feedback enables healthcare service providers to better understand any kind of discomfort or issues the patient is experiencing. It also gives a better understanding of what exactly the patient needs. Collecting regular feedback and also help health care providers get valuable insights on patient behavioral trends and patterns. Such valuable insights are used to structure better patient activation strategies that will ultimately drive patient engagement levels.

Enhance your patient engagement strategies with Kapture’s Medical CRM 

Enhance your patient engagement strategies with Kapture’s Medical CRM


Q. Is patient activation the same as patient engagement?

Patient engagement refers to a patient’s desire and ability to proactively participate in healthcare along with a healthcare provider or an institution in a way that is uniquely beneficial for the individual themself. Patient activation on the other hand is a part of patient engagement that refers to a patient’s capability when it comes to handling or self-managing their health conditions with the help of knowledge or skills they have gained.

Q. What are patient care technologies?

Patient care technologies refer to nursing technologies that help health care professionals and healthcare institutions cater to patient needs in a much better and efficient manner. Patient care technologies increase positive outcomes and make healthcare more accessible at the same time. Such technologies include Medical CRMs, self-service kiosks, remote monitoring tools, Sensors, and wearable technology, etc.

Maintaining good levels of Patient engagement is extremely important and not having the right technology like efficient Medical CRMs can hamper positive health care outcomes. Thanks to health technologies like Kapture’s medical CRMs, keeping track of patient activation and patient engagement has now become easier than ever. To know more about Medical CRMs click here for a demo.


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