What is a Product Management system And How Can It Help You?

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What is a Product Management System?

When a retail store places a bulk order, the vendor immediately gets a notification that a purchase has been made.

He then contacts his warehouse and arranges the delivery for the product. As soon as the order comes – most likely the vendor would have had a CRM to process the order. The Product Management system is a tool of the Operational System CRM. Using this tool companies moving products both small and large can;

features of A Learning Management System

Keep a track of orders being placed

features of A LMS

Add data of all their warehouses onto the CRM

What is LMS System

Keep a track of the retailers they are selling to

beneficial feature Learning Management System

Assign daily route plans to sales people who sell their product

What are the Components of a
Product Management System?

  • The Product Management system has two facets to it.
  • Firstly there is a Central CRM Dashboard that the Vendor of the product has access to.
  • The Central CRM dashboard is like the Head office from where all orders are approved and processes Secondly, there is a mobile CRM that is given to on field sales people.
  • The Mobile CRM is a mini office that is used to display the product using brochures and catalogues that can be uploaded into the App.
  • With the culmination of these two tools the Product Management system would help manufacturers and vendors by;

What are the features of Product Management System?

Manage All Orders From One Place

The one feature of a product management system that helps manufacturers and vendors manage orders is that whether orders are coming from online or offline channels – the product management system can not only showcase your best products but can also be used to process incoming requests for purchase.

Multiple payment gateways supported and fraud check

The backend team of the Operational CRM vendor can help you integrate multiple payment gateways into your system. This feature of the product management system helps on field sales team close deals and collect payments on the go.

Inventory management

So when you run out of stock – you can easily update product status on all your channels via the Product Management tool.

Easily Integrate Shipping Platforms into The CRM

You can choose from multiple shipping companies and integrate them into the Operational CRM. When you do this you can easily add orders and assign shipping companies for repeat purchases of a person’s service.

What are the benefits of a Product Management System?

Instantly Process Orders

One of the benefits of the product management system is that it can help users instantly process orders from any platform. Whether orders come in from an online store or a retailer – the salespeople can instantly check about stock availability in the CRM and process the order. Once the order has been placed it gets reflected in the central CRM and it can be approved from there on.

Update Product Inventory from the CRM Dashboard.

If the salesperson receives a notification that new stock has arrived at the warehouse, he can simply update the product category in the dashboard. The benefit of this feature off the product management systems is that the order gets reflected in the mobile CRM as well, so if warehouse runs out of product – it can be updated in the CRM and it gets reflected in all the sales channels including e commerce stores.

Add multiple Warehouses To Manage Products

The Operational CRM’s product management tool lets you add multiple warehouses to the system. This means you can have a wider distribution of your product across the country and simply use the CRM to manage your products.


As a manufacturer, while running an e commerce store or a retail operation, the benefit of having a product management system is that you can run all your distribution operations from a single dashboard.

You can;

  • Deliver daily visit notifications to your on field sales team through the operational CRM.
  • You can manage your distributor network straight from the dashboard.
  • You can track leads at a primary, secondary and tertiary level.
  • You can create beat plans with route maps for your field sales team.