What Is Inbound Marketing?
Inbound Marketing works on the principle of give before you ask. This form of marketing thrives on Content.
This content could be anything from;
Blogs and Articles
The definition of Inbound marketing is “Leave good pieces of content so that customers in need find you”.
In a noisy world dominated by content and driven by smartphones – the inbound approach seeks to enter the conversation that prospects are already having with themselves.
When a digital marketing aspirant asks himself “What is SEO”. He whips out his phone and Googles a variation of this and voila – the best written, most visually appealing valuable piece of content wins.
When the prospect is browsing through his Facebook feed he sees an Advertisement for a free SEO workbook. Then, he immediately enters the sellers funnel through an inbound approach.