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PLANNING AND DEVELOPMENT

Planning and Development
  • MEDICINAL MARKETING
  • Optimize your marketing timelines by clearly laying out the target customer groups and their spheres of influence, including key opinion leaders (KOLs), physicians and medical institutions.

  • DEMAND FORECASTING
  • Accurately predict market demand for your drugs and medicines by analyzing your chemist’s purchase patterns, inventory cycles and your physician’s prescription patterns.

  • DRUG MARKET POTENTIAL
  • Gauge customer perceptions on existing medicines and drugs, and modify your marketing and sales mix to perfectly suit your customers’ healthcare requirements.

  • COMPETITOR ANALYSIS
  • Understand how your customers perceive your peers’ products with pharmaceutical planning, and come up with strategies within Kapture to reduce business wastage.

  • SPEEDY CAMPAIGNS
  • Reduce the preparation time of your marketing campaigns with better data management and analysis, easier team collaboration and a efficient implementation of marketing strategies.

  • CENTRAL REPOSITORY
  • Store your important information and metadata about your medicinal products, all under one roof. Kapdrive lets you easily recall and utilize this data from the palm of your hands.

  • DAILY REPORTS
  • Ensure maximum drug reach with proper planning and development, and tracking your representatives’ progress on a day-to-day basis. Impart proactive corrections in your activities with finer and granular control.

  • FEEDBACK LOOP
  • Create feedback cycles for all your products and services by collecting and recording physician and patient insight. Dynamically map out future trends by processing and incorporating these insights.

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