What is GDPR?
Did you know that according to a report from the Winterberry Group and Global Alliance of Data-Driven Marketing Associations it is believed that about 92% of businesses use databases to store customer or prospect data? When organizations store personal data and make use of it they have to keep up with strict ethical practices. CRM security and data protection have become the need of the hour. The data collected cannot under any circumstances be used in an unethical way. With so many possibilities of personal data violations, it becomes even more essential for businesses to adhere to ethical data collection and usage approaches and this is where GDPR compliance comes into the picture.
The General Data Protection Regulation or GDPR is a recent EU privacy regulation framework that has replaced the outdated data protection directive from 1995. The General Data Protection Regulation is a legal framework that carries regulations and laws that require businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. Additionally, it also imposes regulations on the exportation of personal data outside the EU. Though it has led businesses to adapt to GDPR friendly approaches when it comes to data privacy and security matters there still are businesses that are struggling to keep up with the new data privacy and security framework. Choosing the right customer relationship management system that keeps up with GDPR has now become essential for businesses.
How Kapture CRM Is Helping Businesses with GDPR Compliance
It is important for businesses to keep in mind the General Data Protection Regulations when choosing a customer relationship management tool. CRM GDPR Compliance has become the need of the hour and CRMs like Kapture not only keep up with the regulations but at the same time also help businesses build a positive brand image. This is how Kapture is helping businesses with GDPR Compliance.
Helps in Implementing GDPR Regulations
The flexibility provided by Kapture CRM helps businesses structure their CRM according to the legal framework. Businesses can easily make necessary changes in the CRM systems in order to keep up with GDPR compliance. For example, if the regulations or laws of the framework states that businesses are only allowed to collect phone numbers and names of customers then the CRM system can be adjusted to this specific requirement without any hassle. It becomes, even more, easier for businesses when they choose CRM systems like Kapture CRM that are already in compliance with General Data Protection Regulations.
It Helps Businesses with Consent Management
Kapture’s customer relationship management tool helps businesses keep proper track of customer or prospect consent. As mentioned earlier, Kapture’s CRM system can easily be integrated with the consent management application that will allow businesses to record consents from all touchpoints like websites, apps, emails, etc. When businesses allow and enable GDPR’s compliance in CRMs like Kapture they can easily keep track of consent provided by contacts, leads, or prospects. It not only helps businesses keep track of consent information but also helps them easily organize and retrieve compliance evidence whenever needed.
It Makes Sure That the Data Is Safeguarded
In the past decade, the need for data security has increased significantly. With growing virtual spaces has also been an increase in the number of data breach attempts. Businesses collect all kinds of customer data like website links clicked, videos watched, questions asked, personal data like date of birth credit card numbers, in-app activity, etc. When businesses don’t have measures for strict data protection it might lead to loss of valuable customer data which can cause a lot of problems. With intelligent customer relationship management towards search, problems cease to exist. These CRM applications help businesses secure and safeguard customer data in the safest way possible.
Having a centralized CRM system like Kapture also allows businesses to easily accommodate customer requests like an erasure of customer data in no time. To know more about how Kapture makes it possible for businesses to conduct business in not only the most efficient and ethical manner but also helps businesses keep up with GDPR compliances click here for a demo.