PLANNING AND DEVELOPMENT

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Pharmacy Planning And Development

MEDICINAL MARKETING

Optimize your marketing timelines by clearly laying out the target customer groups and their spheres of influence, including key opinion leaders (KOLs), physicians and medical institutions.

DEMAND FORECASTING

Accurately predict market demand for your drugs and medicines by analyzing your chemist’s purchase patterns, inventory cycles and your physician’s prescription patterns.

DRUG MARKET POTENTIAL

Gauge customer perceptions on existing medicines and drugs, and modify your marketing and sales mix to perfectly suit your customers’ healthcare requirements.

COMPETITOR ANALYSIS

Understand how your customers perceive your peers’ products with pharmaceutical planning, and come up with strategies within Kapture to reduce business wastage.

SPEEDY CAMPAIGNS

Reduce the preparation time of your marketing campaigns with better data management and analysis, easier team collaboration and a efficient implementation of marketing strategies.

CENTRAL REPOSITORY

Store your important information and metadata about your medicinal products, all under one roof. Kapdrive lets you easily recall and utilize this data from the palm of your hands.

DAILY REPORTS

Ensure maximum drug reach with proper planning and development, and tracking your representatives’ progress on a day-to-day basis. Impart proactive corrections in your activities with finer and granular control.

FEEDBACK LOOP

Create feedback cycles for all your products and services by collecting and recording physician and patient insight. Dynamically map out future trends by processing and incorporating these insights.