Sales Pipeline

It goes without saying that sales are the driving force of any business. To stay successful, businesses need to engage with customers better and build a brand that resonates with their audience. What makes a business truly great is predicting what customers want and being ready with the goods. Apart from a quality product, service makes the headlines, too. So, a customer management tool is what can get you started on your way to becoming a big business in a reasonable time.

Understanding the Sales Pipeline

What does a sales pipeline have to offer? In simple terms, a sales pipeline gives you a bird’s eye view of your customers. Think of a funnel – from the top you put in unrefined goods and then churn out the best. A CRM gives you options that let you manage all leads exactly like that. Right from getting a lead, to following it and setting up meetings to finally selling your product, a sale goes through a long process. Pipeline management software gives you a clear picture of where you stand with each individual lead. The following steps form a sales pipeline. Let us look into it in detail.


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Getting a Lead: Leads can be generated from various sources. Facebook, LinkedIn, cold-calling, web forms and email marketing are just a few of the most popular ones. Once a lead comes in, the CRM auto-populates the lead data on your dashboard for you to follow up on. A label is added to each lead signifying where it was sourced from, making it clear for you to know where most leads come from.

Classification: Further, you can qualify leads based on their scope. A CRM lets you decide what you want to call them. Usually, the terms, HOT, WARM and COLD leads are used as labels, but to each his own. This lets you figure out an approach based on how good a lead is. Cold leads can take a backseat and you can focus on a hot lead where your chances of conversion are more.

Scheduling: Once you communicate with the other party, you can set up a meeting or an appointment at a time of your convenience directly from the CRM. It updates your calendar and sends you reminders of upcoming meetings. Furthermore, a CRM can help you send quotes or other figures in advance so that the client can get an idea of what you have to offer. Deal pipeline management does not get easier than this.

The Pitch: Preparing a sales pitch can be largely enhanced using CRM tools for analytics. You can generate reports and statistics of your business from hundreds of different types available. Each client is different, so you can focus on what you want to pitch. Sales figures for previous months, high closure rate, service ticket reports and other such figures can be of high interest to clients everywhere. 

Conversion: Once you furnish all details and explain your product, you can mark the lead as a customer/client and your journey are complete. Prospects bring in more business for you and your lead has successfully converted. Your sales funnel will show a complete picture of the journey of the lead right from the initial stages up until the present.

A CRM and a helpdesk ticketing system can offer great scope for sales and service in your business. However, what a sales pipeline offers is very unique and can give you an easy picture of the health of a prospect. Taking advantage of the sales pipeline will ensure that you grow big and set market standards in the future. Make your business truly a force to be reckoned with using sales pipelines to convert leads into prospects.

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