There is a fine line between sales and marketing which often gets blurred when you have a fast-paced business. What people forget is to allot equal importance to both these components. Sales CRM has been on the radar for helping you achieve greater sales numbers. However, it is essential to learn what both of these constitute before going any further.
Sales v/s Marketing
Sales is a short-term approach to bring in more income. It involves sending out your product/service to more consumers every day. Sales numbers are important and it is what makes a business capable of running steady. It is what pays the bills.
Marketing, on the other hand, is a long-term strategy to ensure that your business remains standing. It is about bringing more consumers in and letting them know what you have to offer. It is a big-picture item.
How to Join Forces?
It has been established that both sales and marketing are equally significant to the business, notwithstanding their unique distinctions. What you should be focusing on is ensuring that both work in tandem to give you an optimised result. The best way to guarantee that is to have suitable sales CRM tools in place. A sales management tool has great scope in allowing you to do many things at once. While the sales team is working hard to sell more, you can assign marketing elements to each sale. A CRM system is built for such integrations. Each sale has the potential to create growth in market share. Why not do both when having the resources to?
CRM Capabilities for Sales and Marketing
CRM and sales management go hand in hand. The best part is that you can set your daily plan, schedule or agenda on the system and assign a task to agents. Any updates made will reflect on the system centrally, which is available to all. A unified inbox receives communications from different channels such as chat, call, email and social media. With additional support for maximum lead conversion using a detailed sales funnel, you can get the status of each prospect. Furthermore, you have the option to generate reports according to your requirements. These reports are what will give you a clear picture of your company’s performance. These numbers will prove effective when you plan your next marketing campaign. To form a strategy, you need a history of what has worked and what has not. Using detailed reports, you can shift your target while achieving your goal.
It is highly essential to have a sales management software and system if you have a business, bet it at a small scale or at the enterprise level. In today’s times, everybody faces tough competition and it is important to stay ahead. CRM has the answers to all of the curveballs you might encounter. So, it is time to get your home base in order.