HEALTHCARE MARKETING

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Healthcare Marketing

CUSTOMER REACH

Market your consumer programs across multiple channels – social media, direct email, SMS – and connect with patients, physicians and non-patient customers. Strategize and store schedules to contact your customers and help out with their health needs.

TARGETED MARKETING

Allocate marketing resources to multiple channels – spanning both out-of-home as well as digital avenues – in order to target the right market segments and broaden your scope. Empower your customers to easily reach you and build successful relationships with them.

PREDICTIVE MODELING

Analyze emerging trends and performance metrics to create marketing strategies for different user groups. Understand who is more likely to resonate with a healthcare marketing campaign and if they are a perfect fit for your offered services.

ENGAGEMENT CYCLE

Customer profiles and targeted engagement can help you interact with patients who are most suited for undertaking your healthcare programs. Streamline your marketing workflow using effective escalations, so that your customers are never left wanting for information.

AUTOMATED RESPONSES

With the help of triggers based on your workflow and package approvals, use Kapture’s healthcare marketing tools to appropriately respond to your customers. Automate your follow-ups to maximize marketing ROI and customer engagement.

TRIALS AND TOURS

Boost your customer satisfaction and loyalty by scheduling trials as incentives to your patients to try out new health programs and packages, and give valuable feedback on the same. You can also invite physicians to special facility tours to better gauge your services.

TEAM CO-ORDINATION

Break down silos and connect your sales and marketing teams so that patient data and expertise is easily shared across the concerned departments. When your operations are perfectly co-ordinated with a healthcare CRM software, more patients and physicians would forge a relationship with your institution.