FMCG Reports and Analytics

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CRM analyzes your business data and generates reports that deliver insight into your team’s performance. Based on the historical data, you can also predict future demand and obtain an overview of your sales growth.

DAILY SALES REPORTS (DSR)

With Kapture’s sales management tools, break-down and analyze your sales process to extract information about your daily turnover, team and individual performances and distribution performance. Right from total calls planned vs. calls made, customer meetings set vs. actual visits, orders placed, to stock delivered, track your daily sales activities in real-time.

PRODUCT-WISE REPORTS

Differentiate your products based on their profitability and favorability with the channel partners. Measure the unit and revenue sales for each product and monitor their individual performances, so that problematic areas can be located and analyzed for quick resolution.

ORDER AND INVENTORY REPORTS

From a unified dashboard, view each order’s status – placed, approved, delivered – and sort them on a daily, weekly or monthly basis. Track the progress of each of your orders and update the stock levels as soon as an order is fulfilled.

TARGET VS. ACHIEVEMENT REPORT

Observe and compare your sales team’s current standings with the pre-set targets and goals. The CRM system notifies you about the presence of any bottlenecks in your activities and helps you iterate them until you achieve the desired results with your customers.

CAMPAIGN REPORTS

Integrate your marketing campaigns with the Kapture CRM marketing software and get comprehensive reports on each campaign’s performance, with metrics like marketing ROI, customers converted, product marketing cost, product performance, channel partner performances, etc.
REPORTS AND ANALYTICS