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CRM for FMCG

Manage your extensive and dense distribution system, orders, inventory and payments all through one platform.

Your Products on Cloud

PRODUCT CATALOG

Create a detailed multi-level product catalog with SKUs, enriched media library, product descriptions and instructions.

OFFERS & UPDATES

Send instant mobile notifications to distributors & retailers about ongoing promotions, exclusive offers and schemes etc. Keep your field force equipped with the latest product information to attract new orders.

Your Distributor – Retailer Network

Distributor Profiles

Categorize customers into different profiles - distributor, retailer, stockist or super stockist. Also add data to each customer profile like multiple contacts, multiple branches, and credit limits, etc

Geographical Zones

Adding zones to our distributors /retailers not just allows you to see the spread of your network clearly, but also lets your south zone sales rep manage only the south zone distributors and retailers for a smoother distribution management system.

Customer History

All important data like previous meetings, interactions, orders, payments, complaints, returns, stock and other less important customer data too is easily accessible from their individual accounts.

Mobile Access

When your customer directory is on cloud, your sales reps can anytime get an inside view of customer’s location, pending payments, pending orders or any past complaints right from their mobile.

Distributor / Retailer Logins

A login system is optional where you can allow your distributors/ retailers to get their personal logins and place orders, raise issues directly from their mobiles. Hassle free order taking is the key to more sales.

Inventory Levels

Know right which distributor holds how much inventory in which warehouse. Even better when Kapture CRM can auto send reminder messages to them for new orders when the inventory goes below minimum levels.

Rate Cards for Your Distributors

We know that some distributors / retailers are special than others, which is why having a universal rate plan for all is not always the solution. Create custom rate plans for those special distributors and ensure all orders are placed in their set rates only. Your sales reps need not have to remember all these different rates for each order as the system will automatically take all new orders as per set rates.

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Beat Plans & GPS Tracking

Create beat plans, assign them to field teams, oversee real-time progress, and take live decisions and much more.

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Orders & Payments on the Go

Create new distributors, retailers, add new orders or update old ones – everything in a jiffy with the Kapture CRM mobile app.

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Add New Orders

Kapture’s mobile app allows you to create new distributors, add

new orders or update old ones while on the go. A process so simple, almost like how you shop online these days.

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View Order Status

See your order’s real-time status through the order pipeline

– whether order is raised, received quotes, invoice sent or dispatched. Also, review past orders and their pending payments instantly through mobile app.

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Collect Payments

Add payment information with pictures of cheque as collected

by sales reps during field visits. Kapture synchronization will reflect the updated payment status in the central database.

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From Order Placed to Order Dispatched

See your orders move through the various stages of pipeline customized as per your business format. Know when your order is placed, when approved, when processed and when it is dispatched. Keep a tab on all your orders and don’t let gaps in your internal system blind your decision making process.

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  • Order Placement

    Whether through mobile input or through calls/ mails, place orders quickly.

  • Order Approval

    Get a check of the available stock before each order is finally approved.

  • Order Processing

    This shows only the orders that are to be processed and dispatched post approval.

  • Order Dispatching

    Once the order is dispatched, everyone gets notified of the same. No gaps here.

Complaint & Feedback System

Bet it feedback on your product or grievances on your supply system, hear it out. Allow your distributors/ retailers to communicate to you easily through any channel of their preference. Have all interactions unified under one single inbox.

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Multi-channel Feedback System

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Instant chat through Mobile app

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Feedback/Complaint Gets converted

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Tickets get auto attached to relevant order/relavant

Frequently Asked Questions.

Question

Can a FMCG Software help you acquire more orders?

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An FMCG business involves collecting and delivering to a network POS retailers. An FMCG software solution helps you manage the entire delivery process through a single cloud-based platform.

Instead of going with legacy systems such as acquiring orders based on calls or new messages, the CRM for distributors lets you systematically uncover and land more opportunities.

Within an FMCG software solution, you can collect orders, assign delivery teams, manage daily operations and ensure delivery at the earliest.

An FMCG software solution helps you manage your end-to-end process pipeline.

1. Collect and view all the new order details within an FMCG distributor management system.

2. Streamline new orders through an FMCG software solution.

3. Manage order pipeline through a distributor management system

4. Manage tier-related information for each POS retailer such as discounts and pricing.

Kapture’s distribution and inventory management CRM help you collectively manage your entire FMCG activities.

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What is A CRM Software for FMCG and How Can It Benefit You?

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What is CRM for the FMCG industry?

An FMCG business involves collecting and delivering to a network POS retailers. An FMCG software solution helps you manage the entire delivery process through a single cloud-based platform. Instead of going with legacy systems such as acquiring orders based on calls or new messages, the CRM for distributors lets you systematically uncover and land more opportunities.

Within an FMCG software solution, you can collect orders, assign delivery teams, manage daily operations and ensure delivery at the earliest.

An FMCG software solution helps you manage your end-to-end process pipeline.

Collect and view all the new order details within an FMCG distributor management system.

Streamline new orders through an FMCG software solution.

Manage order pipeline through a distributor management system.

Manage tier-related information for each POS retailer such as discounts and pricing.

Question

What are the benefits of a CRM software for the FMCG industry?

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There are some specific features that you need to look out for In a CRM for FMCG software, namely;

Create a detailed multi-level product catalog with SKUs, enriched media library, product descriptions and instructions.

Allow your field reps to access the product catalog remotely and dig into relevant product information when required on field.

Send instant mobile notifications to distributors & retailers about ongoing promotions, exclusive offers and schemes etc. Keep your field force equipped with the latest product information to attract new orders.

Create custom rate plans for those special distributors and ensure all orders are placed in their set rates only.

Your sales reps need not have to remember all these different rates for each order as the system will automatically take all new orders as per set rates.

Create plans, assign them to field teams, oversee real-time progress, and take live decisions and much more.

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What are the best feature of Kapture CRM’S FMCG Software?

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Create a well-established beat plan with distributors, timings and tasks and allow your sales reps to access their daily plans through their mobile.

Set tasks, simply track their route since the start of their journey through route map tracking.

Open the real- time GPS tracker dashboard and quickly get access to each sales rep’s real time locations with geo tagging. Enjoy privileged access to this view.

Attendance pop-up is the first thing your sales reps see when they log into the Kapture CRM mobile app. The system can also push this data to the HR team directly.

The app allows your sales reps to add their daily field expenses be it conveyance, refreshments or any other when they sign off the day.

Update your sales reps’ beat plans from office and notify them while they are still on field.

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How to choose the ideal CRM FMCG software?

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There are some specific features that you need to look out for In a CRM for FMCG software, namely;

You can collect orders, assign delivery teams, manage daily operations and ensure delivery at the earliest.

The FMCG software solution should help you manage your end-to-end process pipeline.

The CRM should be able to collect and view all the new order details within an FMCG distributor management system.

You should be able to streamline new orders through an FMCG software solution.

Manage order pipeline through a distributor management system.

Manage tier-related information for each POS retailer such as discounts and pricing.

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