Most marketers swear by the power of data; the more, the better. But there’s also a clear opposition to these guardians of data. These people rarely welcome data-provided interjections into their business or managerial duties.
與此同時, people who hate data have also erected a solid case against data management. Here we’ll go through each of their argument against business data which is simply innocent and non-prejudiced.
1. Data Does Confuse Me
Many business owners have complained that data is often confusing, and sometimes contradictory to their core belief. Often data gets in the way of simple decisions, unnecessarily complicating and confusing oneself.
The truth is that data often brings clarity that is unfounded or against core belief among business owners. Their opinions are based on a limited set of experiences, which may not be the most probable or likely outcome. Data always presents the most feasible outcome for a given problem, actually dipping into any feasible problem, to come out with a real solution.
2. Data Cuts back on Intuition
Some business owners and managers take great pride in their power of intuition. They strongly believe that they could resolve cliff-hanger situation by hand-picking a decision. Most of these business or managers have burned their hands occasionally, or even frequently.
事實上, data gives more information in order to make more powerful intuitions. This also automates your nominal decisions allowing you to spend more time on more important tasks at hand.
3. Data Locks Power among Few
This could appear to be a strong convincing argument. If only a few people have the skill and ability to manage data, may try to bend the rules and responsibilities, and this immediately may become a problem. This locks the power of data among a few lucky proficient individuals.
But in truth is, it could be hard to manipulate responsibilities without bringing actual results. Even if one can show an improvement through a platform, if it doesn’t stand on a simple numerical comparison, it could become a problem.
4. Data insights are oversold
好, data do bring some level of insight. But they are not essentially groundbreaking or game changing or any other fancy adjective. They are essentially oversold.
With careful data application, one can make decisions that are comparatively hard on normal sensibility. It helps you make a case against data insights that are overwhelmingly untrue and aren’t consistent with reality.
5. Data forecasts don’t withstand
There is even a joke, ‘Data forecasting is the weather forecasting for companies.’ With various data sources getting too big and duly complicated. Having access to right data makes your decision making simple and straight-forward.
And as any other industry, the notoriety is unjustly caused by a few unprofessional data management professionals.
6. I hate nerds
The simple declarative sentence emphatically say’s it all. These people believe at running a business by mud, and don’t necessarily believe at combining data with illegible inputs from team nerd. But the modern business is formulated by dedicated nerds, 和 data analysis can reveal simple insights, that cannot be exposed to normal analysis.
現在, this forms a convincing reason to select the right team with your business future in mind.
7. Data forecast Outcomes are for dimwits
Not only data forecasts don’t make any sense, they are not intended to be realistically effective. According to this genre of belief, data just complicates perfectly obvious situations. The data just makes dimwits make themselves appear superlatively smart.
As any other facets, who would say that their data science is the latest marketing buzzword, separated from relevance of real world. .