Marketing CRM: How marketing automation accounts for every penny spent

Within an organization, marketing department faces the challenge to regularly prove the ROI for every marketing dollar spent. And, may be rightly so? With your marketing system combining umpteen marketing streams and limitless campaign permutations, obtaining results comes down to tracking and maximizing ROI. CRM-based ROI modeling lets you comprehend and organize your complete marketing operations on a unified platform. With right view-point procured, you can consolidate and manage all business operations through a single…