Qualitative Lead Scoring to String together the Right Kind of Prospects: A Marketers Perspective

Qualitative Lead Scoring to String together the Right Kind of Prospects: A Marketers Perspective

A fashion designer strives to craft the best of combination – the best of aesthetics, the best of clothing material, the best curvaceous outlook, etc. The skill of a designer comes up with the nuanced combination that presents style and comfort in a plush form. The marketing spectrum is currently playing out a very similar challenge. The marketer’s role isn’t limited to just generating traffic or leads. A modern marketer should be able to play…

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