Start Targeted Spending through a Step-by-Step Campaign Assessment: CRM Lessons

Start Targeted Spending through a Step-by-Step Campaign Assessment: CRM Lessons

An expanding and disconnected market requires targeted marketing. Every marketer wants to run that perfectly targeted campaign that gets maximum conversion within a given budget. But the truth differs significantly. A business should ideally start by focusing on a certain audience characteristic. This could be an audience group, age range, specific taste, belief etc. A business shouldn’t be generally focusing on a single audience characteristic. An ideal audience group may require a single or a…

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