How to cross – sell and up – sell using a CRM software tool?

How to cross – sell and up – sell using a CRM software tool?

Whenever a customer purchases, or shows interest in purchasing a product from you, you gain the opportunity to offer them with either another product that complements their purchase (cross-selling; laptop bag for a laptop purchase) or a more expensive version of the same product, which may have more available features and services (up-selling; a laptop with a larger storage capacity). However, cross-selling and up-selling are easier said than done. A big challenge to effective cross-selling…

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