How to create and follow-through with a Social CRM strategy?

How to create and follow-through with a Social CRM strategy?

About a decade and a half ago, customer interaction was limited to communication channels like mail, call centers, and company website visits. As technology became more developed and accessible, people started mass migrating to media platforms where they could easily and quickly interact with each other – it was given a blanket term of “social networking sites”. By adopting these platforms, customers were no longer restrained to engaging with businesses through an impersonal dialogue. On…

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