Social CRM Frontier For Customer Service

Social CRM Frontier For Customer Service

For marketers all over the world, the customers’ social media activity has always been a source of intrigue, owing to the fact that until recently, it was not easily trackable or measurable. Fortunately, the social media tools and strategies available today have eliminated such problems and made it easier to plan and improve a firm’s social media campaigns for better customer service and engagement. Therefore, it would be interesting to get a brief overview of…

Why Social Customer Service is indispensable for a Modern Business?

Why Social Customer Service is indispensable for a Modern Business?

The preferred medium of customer conversation has been changing over the years. Today, social media platforms are dominating as the preferred media for business-customer relations and inter-customer conversations. In order to realize the potential of social media, businesses need more sophisticated tools and strategy. A social CRM allows you to digitally converse and connect with your audience through a unified platform. With customers collectively choosing social media as a preferred conversation medium, having the right…

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