3 reasons why switching from spreadsheets to CRM is important for your business

3 reasons why switching from spreadsheets to CRM is important for your business

Spreadsheets are currently utilized by businesses and organizations to record and store information about their leads, prospects and customers. This practice was introduced due to the requirement of quick and easy access to a large volume of data without needing to browse through thousands of physical documents. Although spreadsheets had a lot of advantages over referring to hard copies of customer data, enquiries, and orders, they are rapidly moving into obsolescence with the advent of…

How is sales force automation improving your team’s capabilities?

How is sales force automation improving your team’s capabilities?

In the digital age, companies and businesses can no longer afford to rely on the conventional management methods for their sales executives and managers. Legacy functions and software are becoming increasingly insufficient for handling sales processes like lead management, inter-connectivity within the sales force, accessing the product catalogue and current promotions and offers, sales performance monitoring, etc. Sales force automation (SFA) is the new frontier for effective sales force management. As the name suggests, sales…

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