Prospect tracking trumps Revenue tracking: Stuff that you need to understand to improve the sales Figures

Prospect tracking trumps Revenue tracking: Stuff that you need to understand to improve the sales Figures

At some point of time, all businesses should make a very important choice in their sales – whether to track prospects or revenue. This means that you need to choose between individuals and numbers. While numbers are easy to comprehend, understanding prospects is a much more difficult task. On the primary basis, all sales managers track their basic financial parameters – balance sheet, income statement, cash flow statement etc. These parameters are helpful in understanding…

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