How does CRM gamification help in driving customer engagement?

How does CRM gamification help in driving customer engagement?

Gamification is the application of game techniques in non-gaming environments to effect continuous improvement. In the context of a business application, gamification aims to improve employee as well as customer engagement. The fundamental concept behind gamification is that it works on the human need for competitiveness and makes an individual want to constantly improve themselves and excel at their activities, and do so in an enjoyable manner. Gamification guides the individual on a desired path by motivating them…

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