Why your customer service and marketing team need to join hands

Why your customer service and marketing team need to join hands

Customer service and marketing are often sees as independent processes by most businesses. Indeed the differences are pretty obvious; marketing is acquiring new prospects and customer service is about keeping them happy. Both the departments have separate strategies and training procedures, and the employees of the respective departments could even be situated in different geographical locations. But do you really think they are independent of each other? No…. don’t say YES. Because, it is NOT…

Old-school marketing practices made obsolete by CRM software

Old-school marketing practices made obsolete by CRM software

When you have a radically new approach or software, it could significantly change the existing practices. Marketing automation combines a significantly new approach and software automation to create a new way of managing prospects. Having a CRM marketing automation means that your marketing efforts are as efficient as one among the top 5% of business and enterprises. It also means that you have a tight and concurrent marketing strategy. Whether you are a B2B or…

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