Marketing Automation And CRM: Two Sides of a Coin

Marketing Automation And CRM: Two Sides of a Coin

From afar, marketing automation and customer relationship management (CRM) software appear to be one and the same. This is probably due the fact that the purpose of both these systems is business and revenue generation, through customer acquisition and retention. But, in reality, they both fulfil two distinct set of functions. It is a known fact that even the best CRM platforms fail to perform in the absence of a bucket of quality, organic leads. …

How Marketing Automation CRM Increases your prospect Engagement by 83%?

How Marketing Automation CRM Increases your prospect Engagement by 83%?

In a fast-paced marketing world, one should have the ability to focus and multi-task simultaneously. Sounds like a headache. Doesn’t it? With a marketing automation CRM, you can combine and manage multiple marketing challenges. In other words, it enables you to attend individual queries and handle marketing duties in a single platform. Marketing Automation Protocols improves your Prospect engagement and more… As per a focus group study, engaged prospects, generate 23% more revenue and creates…

Five Substantial Marketing Automation ROI Metrics

Five Substantial Marketing Automation ROI Metrics

Today, the term ‘marketing automation’ has become the most frequently buzzword in marketing. It’s also an indispensable part of marketing jargon. In this situation, businesses need realistic and practical ways to evaluate and track marketing automation ROI. Here, we consider five substantial factors that could determine your marketing automation performance. Achieving Call objectives With marketing automation, you can track the progress of each call along its process pipeline. Here, each of your call gets recorded for…

Old-school marketing practices made obsolete by CRM software

Old-school marketing practices made obsolete by CRM software

When you have a radically new approach or software, it could significantly change the existing practices. Marketing automation combines a significantly new approach and software automation to create a new way of managing prospects. Having a CRM marketing automation means that your marketing efforts are as efficient as one among the top 5% of business and enterprises. It also means that you have a tight and concurrent marketing strategy. Whether you are a B2B or…

How can marketing automation improve your lead Conversion?

How can marketing automation improve your lead Conversion?

Every business knows that acquiring leads is only a part of the equation. Afterwards, the lead needs to be kept warm and converted into a buying customer. Most businesses keep losing around 93% of their initial leads at various stages of their conversion channel. In light of this fact, automation has become the guiding compass towards achieving higher conversion rate. You can find automation strategies in all successful organizations guiding their daily operations. In this…

How marketing automation affects how your visitor sees your business.

How marketing automation affects how your visitor sees your business.

More and more technological tools are being created in tandem with the exponential increase in the scientific advancements taking place today. As these tools become more accessible, businesses must transform themselves to adapt to these changes and improve with them, if possible. Every business strives to optimize and increase the efficiency of their processes. With the aid of technology, and the effective implementation of the same, a business can now step closer to achieving large…

Awaken force of marketing Automation: How to be present where it matters?

Awaken force of marketing Automation: How to be present where it matters?

Marketing is one of the most important departments in an organization. It is the marketing department that gets you leads of your prospective clients. Nowadays, aggressive marketing campaigns are executed and multiple marketing campaigns are run at the same time, so it becomes difficult for the marketing department to manage all the campaigns at the same time. It is a task in itself to keep in track with the time line of all the marketing…

Real Estate Portal Lead management – Give the best to your real estate business

Real Estate Portal Lead management – Give the best to your real estate business

Real estate is one of the biggest industries. Earlier one of the most important aspects of real estate used to be the connections. Only through connections one could get the leads about properties for sale. Nowadays the situation has changed completely. One can get leads through many platforms. But the problem faced by real estate industry is the management of leads. There are portals which the real estate industry uses for managing the leads. These…

How removing digital clutter and automating solutions gets you business peace?

How removing digital clutter and automating solutions gets you business peace?

Time saving and management are duly important aspects of business operations. CRM makes it much easier in time saving and management process by handling digital clutter and providing automating solutions for effective business practices. Business should be carried out peacefully. Hence CRM plays a vital role in maintaining peace factor in business. Digital Clutter: Too many paperwork leads to confusion while putting together work, this is called Physical clutter. Physical clutter is simply having too…

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