Marketing Automation And CRM: Two Sides of a Coin

Marketing Automation And CRM: Two Sides of a Coin

From afar, marketing automation and customer relationship management (CRM) software appear to be one and the same. This is probably due the fact that the purpose of both these systems is business and revenue generation, through customer acquisition and retention. But, in reality, they both fulfil two distinct set of functions. It is a known fact that even the best CRM platforms fail to perform in the absence of a bucket of quality, organic leads. …

Marketing automation Benefits: Beating the big marketing budget with a smart marketing process

Marketing automation Benefits: Beating the big marketing budget with a smart marketing process

As per Gartner research, companies globally kept aside 12% of their total revenue on their marketing budgets in 2016. If you consider the trend, the numbers are all-set to increase incrementally in the coming years. If you don’t have the biggest marketing budget, you are sure to struggle against the big fishes in your industry. Yes, I’m talking about global conglomerates like Google, Amazon, Expedia, E bay etc. In this place, you should have a…

How Marketing Automation lets you reach and engage right audience niche?

How Marketing Automation lets you reach and engage right audience niche?

Today, the marketing world is home to an incredible amount of random noise. You may be the quickest to analyze a situation and come up with a marketing message. But ultimately, your success depends on your ability to reach out and get candid with your target audience. It could appear that the best way to make yourself heard is to shout louder than the loudest.In other words, you may simply end up trying to out-advertise…

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