Marketing Automation And CRM: Two Sides of a Coin

Marketing Automation And CRM: Two Sides of a Coin

From afar, marketing automation and customer relationship management (CRM) software appear to be one and the same. This is probably due the fact that the purpose of both these systems is business and revenue generation, through customer acquisition and retention. But, in reality, they both fulfil two distinct set of functions. It is a known fact that even the best CRM platforms fail to perform in the absence of a bucket of quality, organic leads. …

Marketing automation tools can increase your engagement rate by 83%?

Marketing automation tools can increase your engagement rate by 83%?

In a fast-paced marketing world, one should have the ability to focus and multi-task simultaneously. Sounds like a headache. Doesn’t it? With a marketing automation CRM, you can combine and manage multiple marketing challenges. In other words, it enables you to attend individual queries and handle marketing duties in a single platform. Marketing Automation Protocols improves your Prospect engagement and more… As per a focus group study, engaged prospects, generate 23% more revenue and creates…

Marketing CRM – Marketing automation for everyday business decisions

Marketing CRM – Marketing automation for everyday business decisions

 In this modern business era, all the decisions are intended towards business growth. Whereas in olden days, the entire business process was based on one important decision. Hence making it difficult to change that decision all of a sudden. Decision making process in any business involves various factors like: . Lead handling . Marketing . Sales . Customer relationship Taking marketing section of a business into consideration, it is one of the toughest part of…

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