Marketing automation Benefits: Beating the big marketing budget with a smart marketing process

Marketing automation Benefits: Beating the big marketing budget with a smart marketing process

As per Gartner research, companies globally kept aside 12% of their total revenue on their marketing budgets in 2016. If you consider the trend, the numbers are all-set to increase incrementally in the coming years. If you don’t have the biggest marketing budget, you are sure to struggle against the big fishes in your industry. Yes, I’m talking about global conglomerates like Google, Amazon, Expedia, E bay etc. In this place, you should have a…

The Non-advertised benefits of marketing automation that may take you by surprise

The Non-advertised benefits of marketing automation that may take you by surprise

Subconsciously, the word automation carries a baggage of association in terms of laziness and lack of control. In reality, automation isn’t just an absurd way of handing over the steering of your business to some brand new computing system. Business automation benefits you by enabling a more effective and productive way of handling your daily activities. It helps you by bringing together multiple facets of your sales funnel that eliminates steps that could otherwise cost…

How Marketing Automation Platform generates Higher Traffic and ROI?

How Marketing Automation Platform generates Higher Traffic and ROI?

In their basic instinct, small businesses seek immediate ROI. Unlike a global brand, an SMB can’t afford a long gestation period before an investment will show its impact on the balance sheet. For this reason, you may be doubtful about the right time to invest in a marketing automation solution. As the name indicates, you may be required to automate your marketing process only if you have enough incoming traffic. But marketing automation isn’t just…

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