Want more leads? You can start by asking the right questions

Want more leads? You can start by asking the right questions

Leads are complicated. Both sales representatives and managers have a love-hate relationship with them for reasons that are quite obvious anyone who has worked for a reasonable amount of time in sales. The most obvious way of measuring performance is by accessing the amount of leads that are coming into the company, and how many of them are being turned into customers. The following results are complex and many a times they lead to a…

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