Want more leads? You can start by asking the right questions

Want more leads? You can start by asking the right questions

Leads are complicated. Both sales representatives and managers have a love-hate relationship with them for reasons that are quite obvious anyone who has worked for a reasonable amount of time in sales. The most obvious way of measuring performance is by accessing the amount of leads that are coming into the company, and how many of them are being turned into customers. The following results are complex and many a times they lead to a…

Zero-in on the right number of follow-ups for the best conversions

Zero-in on the right number of follow-ups for the best conversions

For almost every business, each lead that is sourced by the marketing team has the chance to convert into a customer. Keeping that customer loyal not only boosts customer satisfaction, but also provides a constant source of revenue and boosts the chances of obtaining more leads, and the cycle continues. The reason why this conversion rate is not placed at 100% is that, like almost all business processes, it is plagued by a number of obstacles….

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