Lead to Sales Conversion: Reasons why sales leads are shying away from your business

Lead to Sales Conversion: Reasons why sales leads are shying away from your business

Arguably, these are four most critically important links in your customer acquisition process. It starts from the initial prospect point of contact to the actual customer acquisition. The four broadly classified steps combine to form the ‘lead to sales conversion’ pipeline. The prospect needs to get converted into a customer in the first place. Otherwise, you would be losing out on the future revenue opportunities such as customer retention and product up-selling. This makes the…

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