Qualitative Lead Scoring to String together the Right Kind of Prospects: A Marketers Perspective

Qualitative Lead Scoring to String together the Right Kind of Prospects: A Marketers Perspective

A fashion designer strives to craft the best of combination – the best of aesthetics, the best of clothing material, the best curvaceous outlook, etc. The skill of a designer comes up with the nuanced combination that presents style and comfort in a plush form. The marketing spectrum is currently playing out a very similar challenge. The marketer’s role isn’t limited to just generating traffic or leads. A modern marketer should be able to play…

Sales funnel management: Why your old leads aren’t worth less

Sales funnel management: Why your old leads aren’t worth less

How long does it take for your company to recognize an individual or an organization that could be interested in your products? How long does it take for your company to engage with that lead and understand their requirements, and identify if they are likely to purchase the product? Finally, how long does it take for your company to sit down with a prospect and end up with a new customer? The answers to all these questions…

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