Lead Qualification: The short-cut to your best leads in one platform

Lead Qualification: The short-cut to your best leads in one platform

Lead generation is the primary objective of almost all inbound marketing strategies; however, it takes more than just lead generating skills to run a successful business and then be able to sustain it; you should be capable to convert the incoming leads into opportunities and then customers. Let’s first look into the lead generation dilemma. There are many marketing channels that help you generate high volume of leads. You can also flex your networking skills…

CRM Software in 2016: How CRM-based automation could be the next big thing

A good marketing automation platform enables you to streamline your marketing processes and centralize all the data obtained from sources like emails, landing pages and hosted content. However, if you want to take your marketing automation experience to an entirely new level, you will have to integrate your marketing platform with your Customer Relationship Management (CRM) system. An integrated CRM system will result in seamless transfer of information between the sales and marketing teams, thereby…

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