The Ultimate Guide to using a SWOT analysis to sharpen your brand strategy

The Ultimate Guide to using a SWOT analysis to sharpen your brand strategy

There is a saying in the management world – which goes like “ While starting a business it is better to measure once and cut twice”. When you set out to build your brand strategy – it’s always best to be number 1 in a new market – than number 2 or number 3 in an already crowded market. In such a case, a SWOT analysis of your business idea – would give you a…

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