Cold Leads aren’t dead. But they definitely need some defibrillation to start responding again. Ok, let me explain. Today marketing and lead acquisition is costlier than ever. Almost 20% more costly. In this situation, having fresh leads means that you need to constantly re-invest in your marketing budget. Meanwhile, the same expenditures are able to procure a lesser number of leads. In this situation, a CRM platform enables you to nurture and revive your cold…