Imagine this: You have to travel to another city on short notice on a work-related tour. Since your company was unable to arrange for your accommodation at the last minute, you decide to handle it yourself. You browse through a few hotels on your mobile phone and see a couple of options that fit your bill. You then decide to book online, but before that, you have some questions regarding their payment options and facilities. The hotel’s Facebook and Twitter pages give you an idea about what to expect. Next, you go ahead and call their customer care number for some detailed enquiries. The person at the other end is not only aware of what exactly you’re looking for, but also about your enquiry process and history, and offers a solution. She also mentions that you can book a room right away, instead of going back to the booking page. Sounds cool right? And, not to mention, convenient too!

While you are going ahead with the booking, spare a thought for the smooth way in which your casual enquiry was converted into a confirmed booking, within a matter of minutes. Behind the scenes, enterprise-wide software was hard at work, collecting your enquiries across different platforms, assessing your needs and finally, using all that information to give you what you needed. This is just a small window into the world of hotel management software.

A hotel management software is an integrated business operations tool that takes care of the front desk operations such as booking reservations, check-in/check-out, property and maintenance management, accounting, employee scheduling and customer relationship management. An efficient hotel property management system (PMS) helps fill-up the reservation spots, ensure customer satisfaction and generate optimal profits. It helps in managing all your customer interactions and streamlining all potential leads in a single CRM dashboard, thereby enabling a seamless information sharing and availability.

Let us have a look at some of the features of a hotel CRM software and their advantages: