Supply chain and product Margins: Improving one augments the other

Supply chain and product Margins: Improving one augments the other

The present Indian FMCG marketplace is complicated and saturated. If you want to achieve visibility, you are required to consider two aspects of your product quality – one is product pricing and the other is pricing. If you think about both these aspects, you can see that the product quality is dependent on the raw material, recipe and packaging. As all of these are relatively permanent and moderating or modifying these aspects is usually hard….

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