Why customer feedback is a challenge and tips to tackle it

One of the main challenges of business-customer relations is about dealing with negative feedback. Customer service has always been a central part of developing brand loyalty. In fact it is the heart of a business model that allows a business to thrive. It’s easier than ever for consumers to openly share brand experiences. Now they are also using online portals and social channels to express their resentment. But, the way you reply to unhappy customers…