The Art of Sending Emails in Hotel Industry

The Art of Sending Emails in Hotel Industry

TRAVEL. This 6 letter word gives goosebumps to every wanderluster and travel enthusiast. Some travel to seek knowledge while some seek peace. No matter what motivates you to travel, hotels are an indispensable part of travel. This statistic echoes the global hotel industry retail value from 2010 – 2016 with forecasted figures for the year 2018. The retail value of the global hotel industry was 554.64 billion U.S. dollars in 2016. This throws light on…

How Marketing Automation can turn your Business into a Mobile Juggernaut?

How Marketing Automation can turn your Business into a Mobile Juggernaut?

For both online and offline marketing circumstances, there’s a popular adage that ‘you need to be present where your customers come’. Today most customers make their purchases on mobile phones; and this makes mobile into a primary target for both marketers and business makers. Increasing number of purchases and customer inquiries are based on mobile platform; It requires businesses to turn towards the potential of mobile for completing purchases. But unlike traditional mediums, the mobile medium…

How to get better responses to email marketing campaigns with CRM

How to get better responses to email marketing campaigns with CRM

The CRM software service plays a vital role in improving the company-customer relationship, which leads to more people clicking, reading, and engaging with your email messages and more often. Well-implemented CRM software allows you to manage data associated with the customers. It organizes customer information, accounts, leads, and sales opportunities on a single platform. A CRM platform also improves the email marketing ROI by helping the sales and marketing teams know what of the sales…

Four ways to measure effectiveness of e-mail marketing campaigns

Four ways to measure effectiveness of e-mail marketing campaigns

Marketing is one of the major aspects of business. The marketing department is responsible for lead generation. If you are from the marketing department, then you might be able to understand how important email marketing is for a business. It is one of the most effective forms of marketing. Email marketing is basically sending emails with details of your products to thousands of people at a time. There are many trends of email marketing which…

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