The Art of Sending Emails in Hotel Industry

The Art of Sending Emails in Hotel Industry

TRAVEL. This 6 letter word gives goosebumps to every wanderluster and travel enthusiast. Some travel to seek knowledge while some seek peace. No matter what motivates you to travel, hotels are an indispensable part of travel. This statistic echoes the global hotel industry retail value from 2010 – 2016 with forecasted figures for the year 2018. The retail value of the global hotel industry was 554.64 billion U.S. dollars in 2016. This throws light on…

Marketing Automation Software: Concept and Practical Benefits

Marketing Automation Software: Concept and Practical Benefits

In B2B SaaS Industry, marketing automation has become the most popular buzzword. It has also grown to have numerous meanings, literally covering indefinite number of concepts under the term. Some marketers are known to go way beyond explaining the term ‘marketing automation software’, attaching general commonality and numerous benefits to be associated with the software. Sometimes, marketing automation software could be claimed to boost your ROI through the roof. It can also be termed to ensure that…

How to integrate and streamline your email marketing strategies with CRM

How to integrate and streamline your email marketing strategies with CRM

Your marketing mix is severely lacking without email marketing, since you may be missing out on a popular communication medium and engaging with hordes of potential customers. Email marketing, simply put, is the modern equivalent of direct mail marketing, although it is much more diverse in its reach and sophisticated in its appeal. Email marketing, if done right, can be highly influential in improving your overall marketing efforts – especially your content marketing. Targeting your…

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