5 strategies to ensure customer retention with customer service CRM

5 strategies to ensure customer retention with customer service CRM

According to research, it’s five times more expensive to acquire a new customer than retaining an existing one. But this statistics tell only half the tale. Apart from a few brands, customer loyalty has become the rarest commodity. According to a research done by Accenture, only 28.3 % of the brands are able to retain their customers. In other cases, the open nature of internet makes your customers an open prospect for competitors in the…

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