Drive Analytics Through Progressive Customer Segmentation Strategies

Drive Analytics Through Progressive Customer Segmentation Strategies

No two customers are ever alike, but they can usually have a lot in common. This allows the marketers to understand their market more deeply, and tailor their product or service offerings for their customers. However, performing segmentation for the sole purpose of differentiating the customers can limit the marketers’ ability to properly understand their customers. By complementing this grouping with sufficient analytics, customer segmentation can become an effective management tool that provides valuable and…

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