Power of data: How Capturing Data elevates your daily decision making process?

Power of data: How Capturing Data elevates your daily decision making process?

When you are taking daily business decisions, the most obvious decisions may not certainly be the best decisions. It could hide desirable benefits as they may not be easily visible. In some circumstances, the draw-backs of the obviously beneficial decisions could be hidden. In this scenario, an ability to capture business data and guided decisions can make sudden improvements. Especially as recent studies have shown that data-reliant companies last longer and are more successful in…

Drive Analytics Through Progressive Customer Segmentation Strategies

Drive Analytics Through Progressive Customer Segmentation Strategies

No two customers are ever alike, but they can usually have a lot in common. This allows the marketers to understand their market more deeply, and tailor their product or service offerings for their customers. However, performing segmentation for the sole purpose of differentiating the customers can limit the marketers ability to properly understand their customers. By complementing this grouping with sufficient analytics, customer segmentation can become an effective management tool that provides valuable and…

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