Four smart Customer Segmentation Strategies to Determine Your Target Audience

You have come up with a great business idea – you are almost ready to roll-out. But before you go any further, you need to determine your target audience. You should also decide who will be the center piece of your different marketing moves and activities? Simply put, if you are selling pencil boxes, your target market should be school students. If your marketing message and retail outlets don’t follow this logic, it would be…