Changing customer experiences through digital transformation

Changing customer experiences through digital transformation

‘Eighty-five percent of respondents believe machine-to-people transformations will positively transform the customer experience.’ ‘More than 95 percent of respondents view accelerating workflows as a business imperative for improving customer experience.’ ‘Almost 40 percent expect a correlation between improving customer experience and increasing revenue.’ These are just some of the findings which are the outcome of a survey administered by Opinium Research in August 2017, which ought to pique any company’s interest in going digital, if…

Harness CRM to enhance customer satisfaction and loyalty

Harness CRM to enhance customer satisfaction and loyalty

Imagine that you are the head of a business or its sales and marketing arm. Wouldn’t the prospect of achieving better conversion rates, at lower costs while simultaneously increasing the profits, seem tantalising? Properly used, that is exactly what a good CRM is capable of. Getting new customers and retaining them is the mantra of e-commerce establishments. The people in the business are always researching and thinking about new ways to increase revenue. But, often,…

Top 5 Factors that shape Customer Satisfaction

Top 5 Factors that shape Customer Satisfaction

I strongly believe, the phrase “first impression is the last impression,” must be coined by a customer service employee, which eventually went on to become the mantra for every organization. The key to a successful business is “the customer is always right,” but it takes more than a pleasant conversation to influence a customer’s decision on whether to leave or get back to you. You may have the best employees and the most premium technology,…

Quick response is the base in your customer support pyramid

Quick response is the base in your customer support pyramid

We all like our issues to be resolved, while complaining to a company’s customer service agent. But, what makes us buy their products again and again? Or what makes us recommend them to our friends? We know that the quality of the product means a lot to us, but there are some additional factors always running in our head, while recommending a brand. 70% of buying experience depends on how the consumers feel they are…

How a CRM adds value through out your Customer Life cycle?

How a CRM adds value through out your Customer Life cycle?

Business transactions even a few years ago involved an exchange value and money once and once only; Even as it could mean peace of mind for either parties; both side should begin anew for every new purchase. With modern era competition, it would be foolproof even for successful businesses to follow this format. When going ahead with traditional exchanges, the value-added service can provide incremental improvements to your business. Having a CRM controlled multiple point…

How can CRM play a role in the application of business intelligence

How can CRM play a role in the application of business intelligence

Business intelligence (BI) is extremely important for an organization to develop business strategies and make well-informed decisions. BI is primarily obtained by analyzing the data obtained from both the industrial as well as the customer activities, giving the business a complete overview of how the surroundings look like currently, and how it may change in the future. With the evolution of technology and social media, businesses are finding it hard to keep up with the…

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