Competition is growing with each passing day. In the age of startups, more and more entrepreneurs are trying
Customer Acquisition is the bottom line of any business, without customers, there is no business model. If you
Are you still holding on to old-school advertising to lure customers? Do you think you can survive the modern day competition or steer any attention with it? CRM-centric integrated approach works like a pied piper for the customers of an organisation.
CRM integration is all about allowing your company’s website and CRM to function together seamlessly. Instead of using CRM simply as a database of the customer information, this integration encourages the CRM to automatically capture valuable customer lead data using the information obtained from your website. As the leads come in, the customer profiling CRM helps in streamlining it.
The lead information including name, company details, e-mail and phone numbers are fields that will be populated from your website into the CRM database. In most cases, the information can be traced back to when the lead visited the website, pointing to how old or new the lead is; what information was sought and where else they had visited, to understand the motive and choice of the customer; keep track of the average time taken by the agents to respond to any issue, to ensure that the response rate is quick – all this and more from a single CRM platform.
CRM can help you be better prepared, delegate tasks more easily, monitor company performance and also spot customer trends as they happen. Your website is the face of your company, imploring the audience to view information, comment on it, download it, and ask for additional resources. Utilizing CRM integration to capture their requests is an ideal solution, as more and more customers search online options to engage with the company.