Harness CRM to enhance customer satisfaction and loyalty

Harness CRM to enhance customer satisfaction and loyalty

Imagine that you are the head of a business or its sales and marketing arm. Wouldn’t the prospect of achieving better conversion rates, at lower costs while simultaneously increasing the profits, seem tantalising? Properly used, that is exactly what a good CRM is capable of. Getting new customers and retaining them is the mantra of e-commerce establishments. The people in the business are always researching and thinking about new ways to increase revenue. But, often,…

Why you should run and optimize CRM-based Sales Operations?

Why you should run and optimize CRM-based Sales Operations?

For most businesses, selling more means reaching and convincing more customers to buy your product or service. This also results at forcing reasonable volume of uninterested prospects, who are more likely to become dissatisfied customers. You can significantly change the situation with an ability to run and optimize your sales based on CRM. With a CRM-enabled Sales operation you can possibly turn around the tables to create a sustainable sales strategy. Here, we deal with…

CRM tools for business : The right integrations can boost performance

CRM tools for business : The right integrations can boost performance

Every business aims to acquire and retain more customers and increase the revenue. This requires the top management to make informed decisions, which in turn requires them to adopt and implement an effective data management program that can collect the wide range of data types and store it in a substantial database. Many modern companies are still using traditional methods of data management, wherein the information is entered in physical copies and stored in obscure…

CRM for customers – new ways to build creative customer relationships

CRM for customers – new ways to build creative customer relationships

Back in the 80’s, customer service as a concept, had just emerged within businesses and one can’t help but notice how effective that was in bringing about sales and profits! However, back then many companies had limited number of customers and hence the service was also bounded within that limit. With booming businesses, the need for a better and more evolved customer service came into the picture, which paved way for the customer relationship concepts…

End of customer service, start of customer relationship

End of customer service, start of customer relationship

Companies have long emphasized the basic touch points and the innumerable critical moments when customers attempt at interacting with the organization and their offerings during purchase and after. However, the narrow focus on maximizing satisfaction at those moments can create a distorted picture and divert attention from the bigger—and more important—picture: the end-to-end journey of a customer. Customer Service – The earlier concept Customer Service in simpler terms is interactions that a company has with…

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