End of customer service, start of customer relationship

End of customer service, start of customer relationship

Companies have long emphasized the basic touch points and the innumerable critical moments when customers attempt at interacting with the organization and their offerings during purchase and after. However, the narrow focus on maximizing satisfaction at those moments can create a distorted picture and divert attention from the bigger—and more important—picture: the end-to-end journey of a customer. Customer Service – The earlier concept Customer Service in simpler terms is interactions that a company has with…

How CRM software aligns your Sales and Marketing to its Core ?

How CRM software aligns your Sales and Marketing to its Core ?

At its basic function, key role of marketing and sales is to co-ordinate to acquire new customers and keep existing ones. For any business to actualize its true potential, sales and marketing departments needs to find its sense of collaboration and waltz; Your business could continually face communication lapses between your marketing and your sales departments. It eventually turns into a blame game, which finally leads to business bearing the brunt. A major factor that…

Get to know your customers through Kapture 360 degree client overview

Get to know your customers through Kapture 360 degree client overview

Think you know your Customer? :  Kapture 360 degree Client overview gives other ideas. Customers are important part of any business.  There can never be too much emphasis on its customers.  Customers are the foundation of any business’ success.  Whatever your product is, however good it is, it wouldn’t matter if you are not targeting the correct customer base. One needs to understand that the customers’ needs are at the center of every successful business. It is very important…

How CRM can uncover Hidden market opportunities?

How CRM can uncover Hidden market opportunities?

CRM is used by many companies for business development. It is an essential tool in this modern, swiftly moving corporate world. Every aspect of the business should be taken care of, in order to maintain a good relationship with customers. CRM makes it much easier for business agents to rapt their product to customers. CRM has paved the way for implementing many innovative methods for a successful business process. Leads, services, sales, marketing and many…

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