CMS and CRM: How does one complement the other and amplify the benefits?

CMS and CRM: How does one complement the other and amplify the benefits?

A CMS (Content Management System) is a framework that helps in structuring and organizing the content on a website by providing tools that are adaptable to even non-technical users, and is commonly used for articles, blogs, product descriptions or news-posts. A CRM (Customer Relationship Management) system, on the other hand, is more adept at managing the interactions that occur between a business and its customers through the produced content, and provides practical insight that can…

Realtor Lead Management: How CRM helps you handle large volume leads?

Realtor Lead Management: How CRM helps you handle large volume leads?

Are you prepared to face an overwhelming volume of leads? It’s a problem that many realtors would love to have. But in reality, even if you have a large volume of leads pouring in from different channels, a very small percentage of them are prospective leads that would actually end up with a closed transaction. In such scenarios, you would be glad to have a way to narrow down the serious customers and not spend much time dealing with the…

How are offline campaigns the biggest assets in modern business relationships?

How are offline campaigns the biggest assets in modern business relationships?

Companies today have extremely impersonal relationships with their customers. With the advent of the Internet, although people can now easily connect with other individuals located thousands of miles away, their interactions are disconnected and empty. Businesses, in the modern context, cannot thrive on such detached and fickle relationships, and to create the right business image, they must come up with ways to keep their customers engaged and loyal. With an unending line of competitors ready…

How to Run Differentiated Realtor Marketing Through a CRM Software

How to Run Differentiated Realtor Marketing Through a CRM Software

The sales activities of a company are generally associated with all the processes that start with prospective lead generation right up to closing the deal with the customer. Along the path to this conversion are various barriers that must be tackled head-on and with a clear view, in order to convince the customer to believe in the utility of the offerings and purchase a product or service. Some of these barriers include lack of product…

Lead Management Software: How acquiring Customers could be achieved by streamlining your leads?

Lead Management Software: How acquiring Customers could be achieved by streamlining your leads?

Customer Acquisition is the bottom line of any business, without customers, there is no business model. If you believe so, then you’d probably appreciate having more leads to work on because the number of leads is directly proportional to the number of customers you stand to gain! Leads are like taps to customer flow; the more you turn it on, the better it flows Most companies use CRM that has inbuilt lead management software and…

Five CRM-centric integrated approaches that attract and keep your customer

Five CRM-centric integrated approaches that attract and keep your customer

Are you still holding on to old-school advertising to lure customers? Do you think you can survive the modern day competition or steer any attention with it? CRM-centric integrated approach works like a pied piper for the customers of an organisation. CRM integration is all about allowing your company’s website and CRM to function together seamlessly. Instead of using CRM simply as a database of the customer information, this integration encourages the CRM to automatically…

Seven CRM-oriented sales practices to nudge your competitive edge

Seven CRM-oriented sales practices to nudge your competitive edge

Customer Relationship Management (CRM) is a sales effective software that easily and effortlessly handles your whole sales process. This is true for any business, whether you have a small sales force or a big one. But to only think of CRM systems as a way to add efficiency or improve customer service is wrong, because it also helps in increasing sales. CRM is actually a series of strategies and processes that create mutual value for…

End-to-End Marketing: How CRM Mailer Campaigns Provide Better Results

End-to-End Marketing: How CRM Mailer Campaigns Provide Better Results

For a company to become a successful brand, it needs to prioritize its operations to focus on serving existing leads and customers rather than allocating resources to generate new ones. The process of devising such a customer strategy, planning and implementing marketing campaigns, and finally reporting and analyzing the results is referred to as end-to-end marketing, and it is an important element that greatly affects the company. An important step in end-to-end marketing is designing…

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